Samuel Burrows is a Webby-awarded copywriter,
a published novelist, and poet.
He believes in originality and honesty in advertising,
in minimal design and wild ideas.
PRINCIPLES
1. Creative leadership and originality always win, and industry trends should be avoided.
2. A project is a partnership, not only a financial transaction, so clients must care about the process and outcome as much as the makers.
3. Always write in the voice of the brand, whether local or global, startup or superstar.
4. Challenge the reader, never pander.
5. Copywriting crafts human connection across the digital landscape; empathy and relatability, therefore, remain the driving forces behind engagement.
6. It takes passion and care to create something that people will love.
7. Strive for minimalism. It cannot be bettered.
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CLIENTS
A small selection of my former clients, though some of my proudest work has been with brands you will have never encountered.
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